Chartered Institute of Marketing

The Chartered Institute of Marketing

The Chartered Institute of Marketing is the leading international professional marketing body with some 45,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: www.cim.co.uk

Professional Marketing Standards – setting marketing standards

Our Professional Marketing Standards have been developed through extensive research with employers and leading academics. They provide a practical and sound framework defining the competencies required of marketing professionals at all levels.

Employers can use this framework for assessment and to define and develop programmes to improve skills within their marketing team.

www.cim.co.uk/standards

Membership – become more professional, more informed and more connected

Our member benefits are designed to build your credibility, your knowledge and your contacts. In short the Institute helps marketers to be:

• More professional: demonstrate your commitment to employers and clients
• More informed: access our dedicated source of marketing intelligence
• More connected: meet and share ideas with other leading marketers.

www.cim.co.uk/membership

Chartered Marketer – at the peak of your profession

Chartered Marketer status is the highest grade of membership available and is awarded by the Institute in recognition of practical experience and sound theoretical knowledge.

www.cim.co.uk/charteredmarketer

Training – to improve business performance

The demands placed on marketing professionals now are unprecedented. Practices that are everyday currency today were experimental two or three years ago. Just how can you ensure that your own marketing teams are up-to-date?

Marketers require regular training to make sure they can both cope and thrive in this environment. To support this need, we offer over 135 courses at the cutting edge of marketing and sales

www.cim.co.uk/training

Qualifications – accelerate your marketing career

We offer a range of internationally recognised qualifications, from introductory courses aimed at those just starting out in marketing, to strategic level qualifications for more senior marketers.

www.cim.co.uk/qualifications

Our Network – delivering marketing excellence worldwide

The Institute has a comprehensive network of regional branches, which act as a forum for members, learning about new marketing strategies and techniques, and discussing common marketing agendas.

http://www.cim.co.uk/branches

Marketing Resources - the web's leading source of marketing intelligence

The Institute works closely with members, whether they are new to their careers, or long-standing professionals, helping them to maintain professional development. They also support their careers by offering a range of tangible information sources via the marketing resources area of the website.

Marketing resources provides direct access to over 3,000 business journals in full text and a further 7,000 in abstract all supplied by Ebsco. It also has 18 key marketing journals in full text from Emerald and a range of web-based books along with case studies, market reports and profiles of the world's top 10,000 companies.

For further information please contact Ray Jones at 01628 42 7002 or email rayjones@cim.co.uk

Download CIM Annual Review 2008/09