Press Release

Everyday adventures - top tips for Playday 2008

6 August 2008

Play England today (Wednesday 6 August 2008) releases the top ten adventurous play tips, for parents to help enable children to have adventures everyday.

Almost half a million children will get out and play at over 500 locally organised events across the UK today to celebrate Playday 2008. The campaign this year is all about enabling children to experience the kind of exciting and challenging play that makes up most adults’ fondest childhood memories – climbing trees, riding bikes and playing chase.

Playday Give us a go! calls for a reverse in the decline of children’s adventurous play opportunities – an ICM survey commissioned for Playday shows that half of children (51%) aged 7-12 years are not allowed to climb a tree without adult supervision and half (49%) also report that they have been stopped from climbing trees because it was considered too dangerous.

This year Playday is pleased to announce that Persil is supporting the campaign as part of their Every Child Has The Right campaign.