Tim Lefroy applauds new CAP chair

21 October 2010

The Advertising Association has welcomed the appointment of James Best to the chairmanship of CAP & BCAP. James also chairs the Advisory Board of CREDOS, the think tank set up by the Advertising Association under the Front Foot initiative

Tim Lefroy, chief executive of the Advertising Association said: "James' job for CREDOS is to keep its process and output independent of the industry whilst advancing understanding of the workings of advertising in society. Who better to translate that knowledge through the code setting regime?"

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