Champion Breast Awareness: Support TLC
Most cases of breast cancers are found by women noticing unusual changes, taking the initiative and visiting their doctor. At least four out of five of all breast cancer cases in the UK are in women over 50, but these women have low awareness of breast cancer signs and symptoms.
Our Touch Look Check (TLC) breast awareness message is a proven, effective way of helping more women know the signs and symptoms of breast cancer. The earlier breast cancer is found, the better the chance of beating it.
What is Touch Look Check?
The aim of the message is to encourage all women to check their breasts regularly, know what signs and symptoms of breast cancer to check for and to report unusual changes to their doctor without delay.
TOUCH your breasts. Can you feel anything unusual?
LOOK for changes. Is there any change in shape or texture?
CHECK anything unusual with your doctor.
The Touch Look Check message has been fully evaluated and tested by both healthcare professionals and in focus groups of women to ensure messaging is clear and accurate and empowers women to be breast aware.
It works because it is simple, catchy, memorable, and has been developed for women, by women.
