Body Shop founder Anita Roddick has called for a "virtual march" on parliament to stop war with Iraq.

Drawing inspiration from peace activists in the United States, Roddick proposed that constituents should flood their MPs with emails and telephone calls expressing their concern about war in the Gulf.

Roddick argues that Tony Blair remains "infuriatingly unwilling to listen to the people" despite over a million demonstrators taking to London's streets last month to protest.

She believes that the "virtual march", scheduled for Monday, will allow people a further opportunity to register their "opposition to the wrongheaded rush to war."

Roddick praised the 121 Labour MPs who rebelled against Tony Blair's "hawkish stance" on Iraq, but argued that more needed to be done.

"Let's jam Number 10 on the 10th," she said.

A similar protest in Washington last month saw more than a million callers jam phone lines on Capitol Hill.

The event also attracted a number of celebrity backers including veteran peace activists Martin Sheen and Susan Sarandon.

Those opposed to war in America have struggled to gain publicity as most of the mainstream media tow the Bush administration's pro-war line.

In addition Democrat politicians are worried that opposing war will see accusations of "anti-Americanism" levelled at them.

However an increasing number of celebrities outside of mainstream politics have taken to promoting the anti-war viewpoint utilising alternative media strategies such as the internet, email and newspaper advertising.