The public would be willing to pay more for a better postal service, according to an opinion poll published on Monday.

The survey, conducted for the Communication Workers Union, says the majority of people would support a two pence increase in the cost of a first class stamp - providing the level of service improved and job losses were halted.

The NOP survey reveals that nearly nine out of 10 people would back the increase - which would generate £364 million.

The union claims that the move would half Consignia's losses and stem the tide of job losses.

In recent weeks, the beleaguered postal firm has announced that up to 30,000 job losses are in the pipeline.

It has also been forced to stop morning deliveries in some areas - sparking fears that universal service provision could also be in jeopardy.

The union's chief, Billy Hayes, is today calling for immediate government action.

"It is a remarkable fact that the commercial freedom offered to the Post Office does not include control over prices. Our members will demand that MPs put pressure on the government to save a vital public service," he said.