Gearing up for the general election, the Labour Party is seeking to woo "do it All woman", reports the Guardian.

This voter, in her 30s or 40s, with children to look after and elderly relatives to care for, has emerged as a key target for the party.

Labour has identified this group as most likely to benefit from policies such as longer paid maternity leave, more rights to work part-time, improved childcare facilities, investment in education, and baby bonds.