The Conservatives have revealed a new logo in red, white and blue.

The revamped Tory torch is held by a shirt-sleeved forearm which the Times says is similar to the Statue of Liberty.

Liam Fox, the party co-chairman, said that the redesign, which was performed by a company owned by his fellow co-chairman Lord Saatchi and spells out Conservative in capital letters, showed pride and confidence.

The logo will appear at the Tory conference next month.

"We are not ashamed of our country, which is why we reclaim the colours red, white and blue. We will not surrender the colours of our flag to fringe parties," he added.